How can we light the way for this historic
Seattle lighting company

group project + sketch + invision + photoshop


For this two-week project, I worked with two other designers, and we conducted user research with existing customers and developed personas to help Destination Lighting better understand their consumer base. Next, we compared Destination Lighting’s existing website with 5 competitors’ sites, and with the findings, we updated their current website to better appeal to their user base and also stand out more from their competitors.